PRIVACY POLICY

1. Who we are

This website is operated by Ascendant Ventures Ltd, trading as Aithera Labs (registered in England and Wales). We are the data controller for any personal data collected through this website.

Contact: contact@aitheralabs.co.uk

2. What personal data we collect

We collect personal data only when you actively provide it, for example when you:

• Submit a contact, enquiry, or demo request form
• Send us an email directly
• Request access to investor materials

The data we may collect includes your name, email address, and organisation. We do not collect special category data through this website.

3. How we use your data

We use your personal data to:

• Respond to your enquiry or request
• Provide information about Aithera Labs that you have requested
• Keep a record of our correspondence

We do not use your data for automated decision-making, profiling, or marketing without your explicit consent.

4. Our legal basis for processing

Our legal basis is legitimate interests (Article 6(1)(f) UK GDPR) — responding to enquiries and maintaining correspondence records. Where you have requested marketing communications, we rely on your consent (Article 6(1)(a)), which you may withdraw at any time.

5. Who we share your data with

We do not sell your data. We use the following service providers:

• Vercel Inc. — website hosting (EEA and US, under standard contractual clauses)
• Google LLC — web fonts via CDN. Your browser contacts Google servers when loading fonts; see Google's privacy policy.

6. How long we keep your data

We retain personal data from enquiries for 12 months from receipt, unless required by law to keep it longer or you ask us to delete it sooner.

7. Your rights

Under UK GDPR you have the right to:

• Access — obtain a copy of your data
• Rectification — correct inaccurate data
• Erasure — request deletion
• Restriction — limit processing
• Portability — receive data in a machine-readable format
• Objection — object to legitimate-interest processing

Email contact@aitheralabs.co.uk to exercise any right. We will respond within one calendar month.

8. Cookies

This website uses only technically necessary cookies. We do not use analytics, advertising, or tracking cookies.

9. Security

All data in transit is encrypted via HTTPS/TLS. We take appropriate technical and organisational measures to protect your personal data.

10. Complaints

If you are unhappy with how we handle your data, you may complain to the UK Information Commissioner's Office:

ico.org.uk/make-a-complaint · 0303 123 1113

We would appreciate the chance to address your concern first — email contact@aitheralabs.co.uk.

11. Changes to this policy

We may update this policy from time to time. The "Last updated" date above reflects the most recent revision.